Ayudha Event is an all – round event contractor that is based in Bandung, West Java. The company handles event equipments such as for wedding, corporate events, trade fairs and exhibitions, end of year party, etc.

We are aware that to run an all – round event can be demanding which is why we are well trained and equipped to perform well. Ayudha Event is a result driven event contractor that provides broad-based experience at an affordable fee. We offer a standard and professional event equipment rental to individual clients and corporate clients. We will ensure that we work hard to meet our clients’ expectations whenever they contract their events to our organization.

Ayudha Event demonstrates its commitment to sustainability by actively participating in our communities and integrating sustainable business practices wherever possible.

We ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We develop a working environment that provides a human and sustainable approach to earning a living for our partners and employees.

Ayudha Event is founded by Mr. Erwin Yuda Pranata and his wife Dessy. The organization is managed by both of them since they both have solid experience working within the event industry.

Our Product and Services

Ayudha Event offers varieties of equipment rental within the scope of the event industry in Bandung. Our business offering is listed below;

  • Weddings
  • Corporate Events
  • Private Parties
  • Graduations
  • Any other events

Our Vision Statement

Our vision is to build an event contractor that will become the number one choice for both individual clients and corporate clients in the whole of Bandung – West Java. Our vision reflects our values: integrity, service, excellence and teamwork.

Our Mission Statement

Our mission is to provide professional and trusted event services that assist individuals and businesses in organizing all of their events. We are to position the business to become the leading brand in the event contractor line of business in the whole of West Java.

SWOT Analysis

  • Strength:

Our core strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.

  • Weakness:

As a new event contractor, it might take some time for our organization to break into the market and gain acceptance in the already saturated event contractor industry; that is perhaps our major weakness.

  • Opportunities:

The opportunities in the event contractor is massive considering the number of weddings, parties and other events that takes places on a daily basis in Indonesia. As an all – round event contractor, we are ready to take advantage of any opportunity that comes our way.

  • Threat:

Some of the threats that we are likely going to face as an event contractor are competitors within our location of operations and global economic downturn which usually affects purchasing power. There is hardly anything we can do as regards this threat other than to be optimistic that things will continue to work for our good.

MARKET ANALYSIS

  • Market Trends

Close observation of the trend in the industry reveals that the past few years have seen the rise of social media.

As a matter of fact, social media has now become one of the most important tools for event contractors to spread information about their services, interact with attendees, ask feedback, and create continuous engagement with their target audience.

  • Our Target Market

Although Ayudha Event initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to be able to compete with the leading event contractor companies in Indonesia.

As an all – round event contractor, Ayudha Event offers a wide range of services hence we are well trained and equipped to services a wide range of clientele base.

Our target market cuts across people of different class and people from all walks of life. We are coming into the industry with a business concept that will enable us work with the highly placed people and companies in the country and at the same with the lowly placed people and smaller businesses.

Below is a list of the people and organizations that we have specifically design our products and services for;

  • Potential Couples / Young Adults
  • Corporate Organizations
  • Religious Organizations
  • Political Parties / Politicians
  • Households / Families
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Sport Organizations
  • Entrepreneurs and Start – Ups
  • Our Competitive Advantage

We are quite aware that to be highly competitive in the event contractor industry means that you should be able to deliver consistent quality service, your clients should be able to experience remarkable difference with improvement and you should be able to meet the expectations of both participants and organizers of events.

Ayudha Event might be a new entrant into the event contractor industry in Indonesia, but the management staffs and owners of the business are professionals and qualified. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups event contractor companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiffer competition amongst event contractor companies in Indonesia; hence we ensure that our excellent job deliveries speak for us in the market place; we want to build a standard event contractor business that leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow our event contractor company to become one of the top 20 event contractors in Indonesia which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Bandung but also in other cities in Indonesia.

Ayudha Event makes use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to corporate organizations, schools, households and key stake holders in Bandung and other cities in West Java.
  • Promptness in bidding for event planning / event management contracts from the government and other cooperate organizations
  • List our business on yellow pages ads (local directories)
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality event services to them
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients
  • Payment Options

At Ayudha Event, our payment policy is inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment with cash
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